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Woman Zoom Pose

LUCAS DURAND

LUCAS DURAND

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[About me]

©2026

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©2026

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Shaping the visual side of the game.

Shaping the visual side of the game.

Shaping the visual side of the game.

Shaping the visual side of the game.

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[Portfolio]

©2026

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©2026

Portfolio

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[Experience]

©2026

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©2026

Experience

Coordinator, Brand and Creative for Montreal Alliance

June 2026 - Current

  • Led day-to-day graphic design for a professional CEBL franchise, producing game-day, social media, marketing, and in-arena creative across the 2026 season.

  • Rebuilt the organization’s core social media template system within the first week of the season, creating a more cohesive and adaptable visual identity across digital platforms.

  • Produced 10–15 assets per game day, including player spotlights, score updates, promotional graphics, jumbotron content, and supporting broadcast visuals, while meeting live and same-day deadlines.

  • Developed campaign-specific creative concepts and high-impact visuals for ticketing, game promotion, partnerships, and recurring social content while maintaining consistency with the Alliance brand.

  • Earned promotion from Creative Intern to Graphic Designer within three weeks of joining the organization, later advancing to Coordinator, Brand and Creative as responsibilities expanded.

Creative Intern for the University of New Hampshire Athletics

August 2025 - Current

• Developed an alternate social media branding, using white as a primary color while keeping the UNH look. 

• Produced social media content for men's and women's ice hockey programs across a full Division I season. 

• Designed digital graphics for basketball and swimming programs while maintaining brand consistency across multiple sports. 

• Created print materials for football and ice hockey programs for distribution at home games. 

Graphic Design Intern for the USA Hockey NTDP

April 2025 - August 2025

• Developed a complete social media branding proposal for USA Hockey's National Team Development Program, covering typography, templates, and content categories for the upcoming season. 

• Presented a full graphic package proposition including game day, intermission, and player recognition templates. 

Graphic Designer for Brébeuf Athletics

February 2023 - April 2024

• Designed game day and final score graphics for the hockey program across a full competitive season. 

• Built a complete visual identity system applied consistently across all team social media content. 

• Doubled social media engagement rate through redesigned content strategy and visual consistency. 

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[Lucas Durand]

©2026

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©2026

I'm Lucas Durand, a graphic designer from Montreal focused on sports. My work is shaped by identity and structure, with an emphasis on visuals that feel both emotionally strong and useful
inside real creative environments.

Over the last few years, I've built experience through athletics and freelance projects, creating everything from gameday graphics to broader social packages. I'm currently studying graphic design at Laval University while continuing to grow through real-world work in sports creative

I'm Lucas Durand, a graphic designer from Montreal focused on sports. My work is shaped by identity and structure, with an emphasis on visuals that feel both emotionally strong and useful
inside real creative environments.

Over the last few years, I've built experience through athletics and freelance projects, creating everything from gameday graphics to broader social packages. I'm currently studying graphic design at Laval University while continuing to grow through real-world work in sports creative